The right promotional product will keep your message in front of your customer. Your message about your business, promotional plan, or incentive plan is now in 3 dimension. It is something the recipient can hold, see, use!
Think Outside The Pillbox!
By Sarah Sumner, sales and marketing coordinator for Bay State Specialty Co.
| Posted on September 27, 2013
We all know a pill box is used to organize medicine and vitamins, but what if the business you are promoting has no relation to the health or medical field? Think "outside the box" for very creative ways of promoting with pill boxes and pill trays.
You can find many different sizes and styles of boxes. Some pill
boxes have larger compartments, perfect for storing or carrying fishing lures and hooks. These boxes could be a great handout at trade shows, purchased at register checkout counters, or included as a free gift with online or in-store purchases related to fishing and outdoor activities.
A pill box or tray with large compartments would also be great for home repair businesses. The compartments are useful for organizing different sized bolts, nuts and drill bits.
Jewelry and bead stores should use these to promote their store
name by suggesting customers to store small jewelry parts like beads, hooks and charms, along with earrings and rings in these boxes. You'll never have a tangled up mess, or waste time trying to find the match to your pair of earrings!
On the crafty side of things, a seven-day pill box can be great for
storing paints. Instead of carrying around the tubes, you can store up to seven different colors of paint in a one-week pill box. It's an easy way to promote your name at craft stores or craft shows.
Most pocketbooks are already filled with everything under the sun. Try storing lip balm, petroleum jelly, lotion or sunscreen in a small
one-compartment pill box. Now you can carry a small amount of what you need instead of a large bottle. This is a perfect way for makeup and skin care businesses to promote their name.
Ever step on a Lego? If you have kids or know someone who does, chances are you have. Keep these small parts organized with a large pill box or even a pill tray. Toy manufacturers and toy stores could use these boxes to promote their name.
Get your name out there by thinking outside the box!
Posted from a blog on B2B
We’ve all gone through those boring English classes in
school. While some grammar lessons stick with us and others don’t, it’s important for businesses to remember that all it takes is one wrong letter or word to step into a public relations gaffe. Consider the two following statements.
The word “enormity” in the second sentence is in no way related to the word “enormous” despite the syllabic similarities. Instead, “enormity” refers to “extreme evil.”In other words, the second sentence reads: Our business is proud of the extreme evil of our community service efforts. Ouch. Innocent mistake? Yes, but it’s still a public relations gaffe nonetheless. To avoid both internal and external embarrassment with your business, keep these
grammar tips in mind:
I recently read this and thought I would pass it along... As the new year starts, it always good to stop and evaluate where you are and where you are going.
7-Step Easy Marketing Strategy Process Having a strong marketing strategy process
in place helps to ensure that your marketing activities remain aligned with your
business goals, maximizing the business return from your marketing efforts.
I follow a 7-step process for developing and aligning marketing strategy.
These steps are easy to follow, and form a logical sequence from thinking about
the needs of your target customer to defining and executing your marketing
activities. These are the seven steps you should follow to create and execute a
winning marketing strategy:
Step 1: Understand Your Target Customer
Develop a clear picture of your target customer using market research and
analysis. Understand their pain points and the benefits of your solution.
Step 2: Research Your Target Market
Some basic market research should allow you to find market data such as total
available market, market growth (historical numbers and projections), market
Step 3: Analyze Your Competition & Define Your USP
Ask yourself what other choices your target customers have to solve their
pain point. Research and assess the strengths and weaknesses of each. Use the
competitive analysis to identify what is unique about your product or service
and define your unique selling proposition (USP).
Step 4: Research Distribution Channels
What is the best way to deliver your product or service to your target
customers? This will impact your sales strategy and your financials, as well as
your marketing mix.
Step 5: Define Your Marketing Mix
Defining your marketing mix means four key aspects (the four P’s) of your
solution: Product, Price, Place and Promotion. Once you have defined the
marketing mix, you will have marketing activities that you can execute to
deliver real business results.
Step 6: Analyze the Budget & Effectiveness of Your Marketing
Put together your marketing budget and evaluate the marketing ROI, customer
acquisition costs, etc. This data will be used in the final step, Step 7, to
reassess and refine your marketing on an ongoing basis.
Step 7: Constantly Review & Revise Your Marketing
It is important to continuously evaluate the effectiveness of your marketing
strategy, and revise or extend as needed.
I just found this on one of the promotional sites that I often visit. While I didn't write it, I wish I had. It has some good reminders that we all might benefit from.
In good times, in bad times and in between times, the same rules apply. If you want to do something, you will find a way. If you don’t, you will make excuses.
The future of our industry is not in some new technology or exclusive new product. It’s in the minds of the people. The mentality that holds many people back is due to “elephant thinking.” Elephant
thinking stems from when a baby elephant is strained for the circus.
The baby elephant’s leg is chained to a pole in the ground. The baby elephant wants to get away. He pulls and tugs, but he can’t escape – the chain is too big and the pole is too deep in the ground. So he stops trying. As he grows up, he just assumes he can’t get away. Today, he’s a six-ton elephant. He could sneeze and pull out the chain, but he doesn’t try.
Circus trainers say they can put a piece of string around that six-ton elephant’s leg and he won’t break away. This assumed constraint (string around the ankle) is a belief you have based on past experiences, embedded in your mind at a very early age. Your parents, your siblings, your friends and your environment have all shaped you, along with things you were told you could or could not do. These same constraints are still around in your life today.
We all have invisible walls in our own minds that keep us from getting to our full potential. These walls keep us from seeing problems as opportunities. They keep us from going after what we want because we think we just can’t do it.
The first step is to admit you have a string around your ankle.
Some of us have a three-inch thick steel shackle around our ankle holding us back from some amazing things. This string needs to be broken or you will be old and gray, wondering “what if?”
I see everybody attending all the same classes, the same presentations – we all
have the same need to be motivated by an outside force other than ourselves.
These classes promote “sales techniques” that will increase sales, new “team building” that will revolutionize your workforce, and marketing expertise from self-proclaimed experts that increased an old account by 1,000 percent.
All this info means nothing and does you no good if you are not in the right
It goes in one ear and out the other. You don’t need a new sales or a marketing consultant to help you increase your exposure. You need to sit down and work on yourself. You need to work on the most powerful tool you will ever have the ability to use – your own mind.
The saying “It’s better to have loved and lost than to have never loved at all” has nothing to do with love. It has to do with trying something out and seeing if it will work or not. It’s about taking that opportunity and failing, rather than not taking a chance at all--”What if?”
The first step in getting out of this mindset is to get out of the blame game.
Stop blaming your spouse, your kids, your job, the government, the economy or whatever else people complain about to rationalize why they are not where they want to be. Too many people are in the complain-and-blame mindset, and it’s holding them back from simply taking action and making things happen. Those people who take action on their ideas, whether they fail or succeed, will be so far ahead that everyone else won’t be able to catch up.
By Charley Johnson, President of Pay it Forward Foundation, http://www.pifexperience.org/
1. Physics teacher used an imprinted yoyo in class. He
demonstrates such phenomena as momentum, centrifugal force, gravity, tension,
1. Yoyos are great attention-getters at a trade show, because they are an active, moving item, and will draw people into your booth. You can exchange a yoyo for their business card and you will have added a new prospect to your call back list!
2. Glow in the Dark yoyo adds excitement to a night time event. Imagine trying to do yoyo tricks in the dark!! You can see the yoyo clearly, even on a dark night, and your skills will shine.
1. The organizers of a rodeo offered SPF 30 Sunscreen lotion as a fund raiser for this amateur event. The rodeo was held outdoors in 106 degree July heat, and no cloud cover. The people who used the sunscreen reported that they experienced no sunburn at all during the two day event.
2. A bank held a golf tournament for its business clients, and offered spray sunscreen (SPF 30) as a gift to the players. The players said the spray sunscreen allowed them to keep their hands from getting slippery, and the sun protection was great. With a minimum order size of just 100 units, the bank continues to order custom labeled sunscreens for each outing it holds.
1. Pocket spray sunscreen (SPF 30) is perfect for people who travel. It fits perfectly in a handbag or pocket.
2. Stick sunscreen (SPF 30) is great for quick sun protection without the mess. It will keep nicely in a golf bag or purse,and is odorless and non-greasy.
1. Golf tournament … sun visor as a promotional gift for the players.
2. An Ohio bank gives a sun visor to customers who open a new checking account, decorated with the bank’s two color logo. Used this way, the wearer makes the bank’s logo highly visible.
3. A South Carolina beach resort gives sun visors to each guest, and the guests take them home as a memento of their visit.
4. A radio station in Austin TX used an amethyst visor imprinted in gold metallic in a summer promotion, and the visors were visible all over town.
1) Set your goals
2) Who is your target market?
3) Determine your budget
4) Select promotional items related to your business, organization, or branding
5) Give useful, quality driven items. Items that the ‘end user’ will actually use.
Step 1 Set your goals. It seems that many businesses go into buying
promotional items with little thought or planning. This is fine, if you have an
unlimited budget for marketing and you do not have to show that your marketing
was effective. Most businesses do not have unlimited budgets and the money spent
on marketing and promotion, needs to do SOMETHING.
The SOMETHING is the goal you set for your marketing. Maybe your financial
status indicates you are behind in sales from the same time the previous year
so, you set a marketing goal to increase sales to last years level. A goal
can also be to increase revenues from the previous year or quarter. Your goal
can be anything you want. You need one though to tell if your promotional
giveaway was successful.
Step 2 Who is your target market? This is a critical step because 95
year old men are not interested in the same things as 30 year old men. So, it is
important that you take your customer files and divide customers into
categories. The categories can be whatever you want but, a sample of a category
is related to money spent such as: one time purchaser, loyal customer, high
dollar spender. You could also set your category related to money spent and age.
The categories are limitless.
Step 3 -Determine your budget. Now that you have all of your
customers divided into categories, you might want to consider selecting a
different promotional item for each category. The high dollar spenders are not
going to be excited about a $3 item while the one time purchaser might be really
OK with it. To decide how to distribute your budget, put a dollar figure with
each level in your category until they total your budget. Give the highest group
the most money and then work down through the other levels.
Step 4 Select promotional items related to your business, organization,
or branding. Given the figures you have estimated for each level of customer,
look for promotional items within that budget range. If you find you can not
give high enough quality to pens to the highest group, with the money you
budgeted that category, then think about either going through and lowering the
other categories. Another option is to decide to only target one or two of the
levels at this time and pick up the other level when the marketing budget has
Step 5 - Give useful and quality driven items. The promotional items you
giveaway will be a reflection of your business integrity so - you want to buy
the highest quality your budget will allow. Giving away fewer items is
better than giving away more and looking like quality is not important to you.
Did you know?
Advertising specialties (promotional products) are less expensive per impression than most other marketing media.
Did you know?
It is easy to track your ROI (return on investment) with promotional products is significantly higher and the cost of impression is significantly lower than many other forms of advertising.
Did you know?
In a survey in the U.S., 83% indicated that they could identify the advertisier on the promotional items they receive. Now, that is the name of the game. Then as a follow up to this survey, 60% of U.S. respondents indicated that they have done business with the advertiser after receiving the promotional item. Wow !
Did you know?
After receiving a useful, quality driven promotional item, the recipient has a more favorable impression of the sponsor. Why? they find value in the item each time it is used. Positive impressions are what makes buying decisions happen.
Check back next week to find out which items have the highest impression rate !!!!!
THE POWER OF BAGS
In a recent study, the Advertising Specialty Institute (ASI) conducted a national survey of end
buyers to determine the effectiveness of promotional products versus other advertising media.
ASI was interested in determining the motivations, influences, uses and impact promotional
products had on recipients. From this information, ASI was able to formulate the “cost-perimpression”
promotional products have over more traditional media such as prime time TV, cable TV, national magazines and newspapers.
The study’s results highlighted some very favorable findings for the effectiveness of BAGS as an advertising vehicle. Here are some of those highlights for you:
In The Bag!: Bags were reported to be one of the most frequently-used promotional
products, nearly 6 times per month – even more than shirts or caps.
Very Impressionable: Bags made the highest number of marketing “impressions”
during their use, approximately 1,084 per month. This was more than twice the number for caps or writing instruments, and 3 times number of impressions made by shirts.
Staying Power: Even more remarkable, bags were kept a long time, nearly 7 months. That’s more than 7,200 marketing impacts over the life of the bag!
User - Friendly: 88% said their reason for keeping a bag was because it was considered “useful”. The second most cited reason was its “attractiveness”.
Total Recall: 82% of recipients said they could clearly identify the advertiser who gave them the bag and 45% said they now had a “more favorable” impression of the advertiser. Best of all, 59% reported doing business with the advertiser after receiving the bag!
Highly Cost Effective: The overall “cost-per-impression” for bags averages only $0.001. That’s less expensive than traditional media such as prime time TV ($0.018),cable TV ($0.005) or national magazines ($0.045). When measured against other promotional product categories, bags scored equally as well. Bags have a lower costper-
impression than calendars ($0.003), drinkware ($0.004), shirts ($0.005) and business accessories ($0.008).
All of this points to something we’ve known all along: that bags are functional, mobile and valuable -- making them extremely effective marketing and branding vehicles. Companies who use bags to promote their business get a better return on their advertising investment and greater exposure and impact for their message.