If you’re in the business of promotional products, you know the impact they can have on an organization’s marketing efforts. But do you know these fun facts about promotional products?
"A positive attitude causes a chain reaction of positive thoughts, events and outcomes. It is a catalyst and it sparks extraordinary results. "
How To End Your Day On A Positive Note
One of my coworkers has the habit of clearing off her desk at the end of every workday. She files loose papers, sets her to-do list for the next day and tidies up her workspace. She swears by this regimen, saying a clean desk allows her to start the next day with a clean slate. Maybe the same philosophy can be applied to one's attitude.
In his post, "5 Ways to End Every Day with a Positive Attitude," author Rhett Power references the work of University of Minnesota professor Theresa Glomb, who says that good things happen three to five times more frequently at work than bad things, but that bad things have 10 times the impact of good things. This lopsided math can leave workers feeling negative at the end of the workday, and that feeling can carry over to the next day.
Power contends that spending a few minutes at the end of the day reinstalling a positive attitude can shift the equation back and help get tomorrow started on a positive note. Ready to try it? Read Power's five tips for getting your positive attitude back in this issue of Promotional Consultant Today.
1. Find something in your day to be grateful for. Since the impact of bad things drown out the good during the workday, write down at the top of your planner some of the good things that happened. If you've solved a problem, received a compliment or finished a project, reflect on those as you close out your day.
2. Take a break from social media. Although it's fun to keep up with friends on social media, it also can be a source of stress, contention and discontent. Touch base briefly, but let it go without dwelling on what you read.
3. Find time for exercise. Even if it's just a walk around the block, exercise can lift your mood. Power notes that any exercise will be of benefit but if you can get out in the fresh air, it's best.
4. Read something inspirational. Although what you select is a personal choice, reading something that reminds you of how fortunate you are or inspires you to do your best work before you go to sleep can recharge you for tomorrow.
5. Keep a balanced perspective. To remain positive, balance matters. Powers says that there is never enough time to get everything finished so you'll likely carry over to-do items to the next day. It's the same in your personal life. He says, "Strive for balance between your work and your personal life. Remember how important each is to you. You need both!"
Source: Rhett Power is co-founder of the toy company Wild Creations and author of the new book, The Entrepreneur's Book of Actions, about daily exercises for becoming wealthier, smarter and more successful.
This article came from one of my promotional sites... good tips to share.
‘HAVE A GOOD DAY!’
Linda... THE NAMEDROPPERS
I recently read this in one of my Promo magazines and I wanted to share with you. Something I am definitely going to try to implement in my daily routine.
"Success is not final; failure is not fatal: It is the courage to continue that counts."
Feeling tired? Could you be more productive at work and at home? While we all get in a rut sometimes, it's important to assess the areas in your life where you can improve, and one of those areas could be getting a better night's sleep.
In this issue of Promotional Consultant Today, we share seven things successful people do before going to bed, from the team at SleepyPeople.com.
1. Plan out your sleep.Planning a sleep schedule means you can do your best to ensure you get enough sleep and get up early enough to be productive.
2. Write in a journal.Release your thoughts into a journal before you go to bed. This will clear your mind and allow you to get undisrupted sleep.
3. Read a non-work-related book. Take a mental load off and escape the stresses of work by immersing yourself in some entertaining fiction.
4. Unplug. This step might be obvious, but unplugging from our smartphone or iPad is hard for many of us. The two-minute look on Facebook can easily become half an hour. Plus, the light emitted from technology devices can be disruptive to the body clock.
5. Write down accomplishments and make your to-do list for the next day. Give yourself a daily pat on the back by writing down any achievements from the day. Also, create a list of small goals for the next day so you can have a game plan before going to bed.
6. Don't drink alcohol. While having a glass of wine or a cocktail before bed sounds relaxing, it can be a big disruptor to your sleep. Avoiding booze will help you have a refreshing night's sleep.
7. Take a walk. There are few better ways to clear your head than a brisk evening walk. A late-night stroll can also give you time to reflect and catch up with your partner or a friend.
Consider implementing these pre-sleep tips so you can rest more soundly and be more productive during your waking hours.
*** This was taken from a recent PROMOTIONAL CONSULTANT MAGAZINE.****
By: Gary Taylr..... Many people are eagerly anticipating the baseball season that lasts from March to October every year. Sports teams and clubs approach us regularly for our collection of marketing goodies. We personalize our products with a team’s logo and slogan to ensure brands get widespread attention among fans.
We recommend you go for any of the following baseball-themed giveaways to highlight your brand during the season.
1. Three-Quarter Sleeve Baseball Jersey
This good-looking jersey is a marketing wonder! People love the quality of this product and will definitely wear it to support their team. We will embroider your logo in up to 5 colors and 8000 stitches. Made of 50/50 polyester and cotton, this jersey features double-needle hemmed sleeves and a serged fishtail bottom. This product is available in sizes S-3XL with extra charges for sizes 2XL to 3XL.
2. RallyTotes™ Baseball Tote
This baseball-shaped tote is an eco-friendly bag. It is made of durable and recyclable polypropylene material. It is compact and can store a reasonable amount of belongings. This tote is a fun giveaway people will love to carry around town!
3. Schedule Magnet 5 3/4 x 4 1/8
This magnet will help recipients keep track of their favorite games! An ideal giveaway for stores, this product can be given away at offices as well. Employees and customers will love receiving this magnet!
4. 24 oz. Baseball Collapsible Bottle
This freezer-friendly bottle is made of durable nylon. It is light-weight and features baseball stock art on the front. The bottle comes with a reinforced grommet and carabiner to ensure recipients can carry it around with ease.
5. Baseball Stress Reliever
This stress reliever is squeezable and made of polyurethane foam. It is a great product to help beat stress at games or at work, reminding customers about your services.
6. 18″ Wood Baseball Bat
This miniature bat is 18″ long. It is made of wood and looks great! It is ideal as a souvenir that will find pride of place on desks or cabinets. There are 5 colors to choose from. Choose a color that suits your branding requirements best!
7. Baseball Drawstring Backpack
A highly durable product, this drawstring backpack comes with baseball stock art. This bag is made of 210D polyester and features an adjustable shoulder strap.
We hope you find one or more product in this list to your liking. Get in touch with us and we will do a fantastic personalization job for you! We look forward to hearing from you soon!
I recently saw this in one of my promotional association magazines so I thought I would share it with you. It never hurts to plan.
A Promotion Plan outlines the promotional tools or tactics you use to achieve your marketing goals.
Promotion plays a key part in your marketing plan yet it is very often overlooked. Promotion forms part of the 4 Ps in the Marketing Mix (a common term used to describe all the essential elements in your marketing).
A promotion plan forms a sub section of your marketing plan. It goes into more detail about how you will achieve certain marketing goals.
So for example, your marketing goal might be to sell 100 units of product this month and the mediums you will achieve this through include social media, email campaigns, print advertising and competitions.
Your promotion plan will detail specific promotions such as launch offers and discounts, members and loyalty discounts, value added bonuses, free gift with purchase and so on. Your promotion plan also includes the timing and budget for these activities for the year.
You can implement a promotion plan on the wholesale side and the retail side (direct to your customers) of your business. A plan specifically for business to business is called a Trade Promotional Plan.
Why you need a promotional plan
Creating a promotion plan has many benefits for both you and your customers.
1. Your product and brand stay competitive in the marketplace
2. Sales promotions offer an incentive to new stockists & customers and also existing ones to buy more or trial new product lines
3. Everyone loves a great offer and to feel like they are getting a deal or something ‘extra’ in their purchase
4. As a supplier, you get preferential treatment from stockists and build a stable business relationship
5. You can use promotions as an opportunity to generate trial of new products
6. You become the ‘preferred supplier’ in your category because you are thinking outside the box and not just about your needs
7. If you choose your promotion activities wisely you achieve incremental sales (sales uplift) and also possibly halo effect sales (when promotion of one product encourages the sale of another product in your range).
Do you have a promotional plan? Break down your marketing goals and detail your offers in your promotional plan.
Promotion is a powerful selling tool and when you align it with your marketing activities that’s when you get real results
If you have any promotion ideas for your particular business... healthcare, banking, fundraising and such, please feel free to share. 'BRAINSTORMING' can be the key to a creative EXPLOSION ! .
It may be warm outside, but it’s already time to talk about holiday and year-end gift giving.
You’re in good hands this year. Behind the scenes, we have been working hard to bring you the best products to establish or reinforce your customers' brands. By monitoring retail design trends, we have the right mix of products and apparel to impress and excite your clients – especially for the critical year-end selling season.
As we charge into the back half of the year, let’s shine a spotlight on the trends that inspired our new products.
Metallic Accents Make Brands Shine
Metallics are hot in retail right now - showing up in everything from apparel and housewares to interior design. With a little sparkle and shine we’ve incorporated this trend in our new product designs. Bright metallic accents give perennial favorites like tote bags from Bullet and stationery from JournalBooks a fresh look that's sure to get attention. Meanwhile, Trimark's Ozark jacket has a reflective lining that really catches the eye - and uses body heat to help keep you warm.
Technology with Wow Factor
Every day, your customers are seeing cutting-edge technology in retail and hearing about it in the media - but have they considered it as a way to promote themselves? We're following retail trends and using hot new tech pieces to promote brands.
No matter the giving occasion, your customers want products that make their brand stand out. It's a safe bet that a wifi-enabled drone with a built-in camera or a light up Bluetooth speaker with amazing sound are going to be noticed - and most importantly remembered. From virtual reality headsets that you control right from your smartphone, to the amazing ANKR Bluetooth Tracker that makes sure you never lose your keys, we have tech products that you won’t find anywhere else.
A major theme in housewares is the combination of craftsmanship and entertaining. In retail, we see this in the increasing popularity of traditional cocktails, craft beer and a new emphasis on sophistication when serving these beverages. The numbers don't lie. In 2015, the craft beer market alone was $22.3 billion (ASI).
PCNA has incorporated this trend in the new Bullware Collection which features a mixology set, beer glasses, coasters and more. These products use wood, glass and metal to evoke the craftsmanship involved in creating a signature cocktail or craft brew.
Ready for more holiday inspiration? Our 2016 Holiday Look Book has the perfect mix of popular products and trendy apparel to get you started. Customize it and share with your customers to drive business and make the season a success.
For more ideas... contact The Namedroppers .... 678-591-7712
Linda@thenamedroppersllc.com ... or www.thenamedroppersllc.com
Stress Management for Women! This is absolutely wonderful!!!!
A young lady confidently walked around the room while leading and explaining stress management to an audience with a raised glass of water. Everyone knew she was going to ask the ultimate question, 'half empty or half full?'... She fooled them all .... "How heavy is this glass of water?" she inquired with a smile. Answers called out ranged from 8 oz. To 20 oz. She replied , "The absolute weight doesn't matter. It depends on how long I hold it. If I hold it for a minute, that's not a problem. If I hold it for an hour, I'll have an ache in my right arm.If I hold it for a day, you'll have to call an ambulance. In each case it's the same weight, but the longer I hold it, the heavier it becomes." She continued, "and that's the way it is with stress. If we carry our burdens all the time, sooner or later, as the burden becomes increasingly heavy, we won't be able to carry on.""As with the glass of water, you have to put it down for a while and rest before holding it again. When we're refreshed, we can carry on with the burden - holding stress longer and better each time practiced. So, as early in the evening as you can, put all your burdens down. Don't carry them through the evening and into the night... Pick them up tomorrow.
Just thought we would share....
Communication Lessons from a Teenager
By Rebecca Kollmann, MAS+ | Posted on February 11, 2013
I've always loved using a variety of communication methods with people, and adapting to what they use—and what the situation calls for. We are warned about the Gen Y buyer who is telephone-adverse and wants the quick, non-personal communication found digitally. Every day, customers have decisions to make. These decisions vary in magnitude. When spending a large amount of money and hoping for a strong return on investment, it's tough for the buyer to make a confident, informed decision when left to nothing but their mobile devices.
Enter my daughter, Emily. She's a typical 15-year-old whose favorite communication method is texting. She is also a quietly competitive athlete. A volleyball player, she recently tried out for two programs in our area. Good news: she received offers from both volleyball clubs. Bad news: she had to decide between the two within a 48-hour deadline. The offers were communicated differently. Club A's coach called her, telling Emily they'd love to have her play on their team, and provided her phone number for a call back with questions and, hopefully, an acceptance. Club B's coach sent an email of congratulations, offer and instructions on what she needed to do to accept or decline, which was to go online and complete a confirmation.
The emailed information from Club B was clear and efficient, and had that been her only offer, she would have been happy to accept. However, Emily had a choice between two suppliers offering a similar product: a reputable team to play on with coaches to help her develop as a player and a person. Time and physical investment would be high—the ideal ROI equaled fun, new friendships and perhaps catching the eye of a college scout in the future.
After a day of consideration, Emily picked up the phone and called the Club A coach, asking questions to better understand why she should "buy" from them, and how their product (program) could benefit her. After a brief conversation, Emily was sold and promptly accepted Club A's offer. In her online response to Club B, declining their offer, she relayed that she'd had the opportunity to speak on the phone with the coach of another club and felt that they would be right for her. While Club B's process was efficient and clean for seller and buyer, had they encouraged a simple conversation with their prospect, the outcome may have been different.
Picking up the phone to connect with a vendor, or a customer, isn't dying. For a maintenance purchase or low value/low return product, never having a human touch the buying process—including the buyer, sometimes—is easy. For anything with a larger investment and needed (or hoped) return, inserting a human voice with its upbeat yet reassuring tone, can result in a confident customer and sale
To get you thinking outside the gift box, here are the next 2 months of holidays to consider--plus creative ideas for using less traditional holidays to grab your customers' attention.
Valentine's Day is a bonanza for restaurateurs and jewelers, but other entrepreneurs also can use the day to tell customers they're appreciated. Show your company's love by sending letters with special rewards, such as money off a purchase, to your best customers or clients. Rewards at this holiday, rather than just at the more traditional times of year, will grab attention and be appreciated.
Also in February are Groundhog Day, Mardi Gras and Presidents Day. Want to be inventive? A professional services firm could enhance its client relations (and loosen an otherwise stiff image) by throwing a Mardi Gras-themed party, while an air conditioning and heating contractor could send a direct mail piece using Groundhog Day as a hook, offering customers a special discount on heating maintenance services to help them get through six more weeks of winter.
The two biggest holidays on my calendar in March are St. Patrick's Day and my birthday. Granted, my birthday may not be of any interest to your customers, but they'll definitely enjoy being appreciated on their own birthdays. Include a field in your customer database for birth dates, and depending on your type of business, send a gift, card or reward.
As for St. Patrick's Day, there are many fun tie-ins--from the color green to the luck of the Irish--you can develop into marketing hooks. And the first day of spring is March 21. Traditionally, this is the kick-off for major spring retail promotions.