The right promotional product will keep your message in front of your customer. Your message about your business, promotional plan, or incentive plan is now in 3 dimension. It is something the recipient can hold, see, use!
Think Outside The Pillbox!
By Sarah Sumner, sales and marketing coordinator for Bay State Specialty Co.
| Posted on September 27, 2013
We all know a pill box is used to organize medicine and vitamins, but what if the business you are promoting has no relation to the health or medical field? Think "outside the box" for very creative ways of promoting with pill boxes and pill trays.
You can find many different sizes and styles of boxes. Some pill
boxes have larger compartments, perfect for storing or carrying fishing lures and hooks. These boxes could be a great handout at trade shows, purchased at register checkout counters, or included as a free gift with online or in-store purchases related to fishing and outdoor activities.
A pill box or tray with large compartments would also be great for home repair businesses. The compartments are useful for organizing different sized bolts, nuts and drill bits.
Jewelry and bead stores should use these to promote their store
name by suggesting customers to store small jewelry parts like beads, hooks and charms, along with earrings and rings in these boxes. You'll never have a tangled up mess, or waste time trying to find the match to your pair of earrings!
On the crafty side of things, a seven-day pill box can be great for
storing paints. Instead of carrying around the tubes, you can store up to seven different colors of paint in a one-week pill box. It's an easy way to promote your name at craft stores or craft shows.
Most pocketbooks are already filled with everything under the sun. Try storing lip balm, petroleum jelly, lotion or sunscreen in a small
one-compartment pill box. Now you can carry a small amount of what you need instead of a large bottle. This is a perfect way for makeup and skin care businesses to promote their name.
Ever step on a Lego? If you have kids or know someone who does, chances are you have. Keep these small parts organized with a large pill box or even a pill tray. Toy manufacturers and toy stores could use these boxes to promote their name.
Get your name out there by thinking outside the box!
I just found this on one of the promotional sites that I often visit. While I didn't write it, I wish I had. It has some good reminders that we all might benefit from.
In good times, in bad times and in between times, the same rules apply. If you want to do something, you will find a way. If you don’t, you will make excuses.
The future of our industry is not in some new technology or exclusive new product. It’s in the minds of the people. The mentality that holds many people back is due to “elephant thinking.” Elephant
thinking stems from when a baby elephant is strained for the circus.
The baby elephant’s leg is chained to a pole in the ground. The baby elephant wants to get away. He pulls and tugs, but he can’t escape – the chain is too big and the pole is too deep in the ground. So he stops trying. As he grows up, he just assumes he can’t get away. Today, he’s a six-ton elephant. He could sneeze and pull out the chain, but he doesn’t try.
Circus trainers say they can put a piece of string around that six-ton elephant’s leg and he won’t break away. This assumed constraint (string around the ankle) is a belief you have based on past experiences, embedded in your mind at a very early age. Your parents, your siblings, your friends and your environment have all shaped you, along with things you were told you could or could not do. These same constraints are still around in your life today.
We all have invisible walls in our own minds that keep us from getting to our full potential. These walls keep us from seeing problems as opportunities. They keep us from going after what we want because we think we just can’t do it.
The first step is to admit you have a string around your ankle.
Some of us have a three-inch thick steel shackle around our ankle holding us back from some amazing things. This string needs to be broken or you will be old and gray, wondering “what if?”
I see everybody attending all the same classes, the same presentations – we all
have the same need to be motivated by an outside force other than ourselves.
These classes promote “sales techniques” that will increase sales, new “team building” that will revolutionize your workforce, and marketing expertise from self-proclaimed experts that increased an old account by 1,000 percent.
All this info means nothing and does you no good if you are not in the right
It goes in one ear and out the other. You don’t need a new sales or a marketing consultant to help you increase your exposure. You need to sit down and work on yourself. You need to work on the most powerful tool you will ever have the ability to use – your own mind.
The saying “It’s better to have loved and lost than to have never loved at all” has nothing to do with love. It has to do with trying something out and seeing if it will work or not. It’s about taking that opportunity and failing, rather than not taking a chance at all--”What if?”
The first step in getting out of this mindset is to get out of the blame game.
Stop blaming your spouse, your kids, your job, the government, the economy or whatever else people complain about to rationalize why they are not where they want to be. Too many people are in the complain-and-blame mindset, and it’s holding them back from simply taking action and making things happen. Those people who take action on their ideas, whether they fail or succeed, will be so far ahead that everyone else won’t be able to catch up.
By Charley Johnson, President of Pay it Forward Foundation, http://www.pifexperience.org/
1) Set your goals
2) Who is your target market?
3) Determine your budget
4) Select promotional items related to your business, organization, or branding
5) Give useful, quality driven items. Items that the ‘end user’ will actually use.
Step 1 Set your goals. It seems that many businesses go into buying
promotional items with little thought or planning. This is fine, if you have an
unlimited budget for marketing and you do not have to show that your marketing
was effective. Most businesses do not have unlimited budgets and the money spent
on marketing and promotion, needs to do SOMETHING.
The SOMETHING is the goal you set for your marketing. Maybe your financial
status indicates you are behind in sales from the same time the previous year
so, you set a marketing goal to increase sales to last years level. A goal
can also be to increase revenues from the previous year or quarter. Your goal
can be anything you want. You need one though to tell if your promotional
giveaway was successful.
Step 2 Who is your target market? This is a critical step because 95
year old men are not interested in the same things as 30 year old men. So, it is
important that you take your customer files and divide customers into
categories. The categories can be whatever you want but, a sample of a category
is related to money spent such as: one time purchaser, loyal customer, high
dollar spender. You could also set your category related to money spent and age.
The categories are limitless.
Step 3 -Determine your budget. Now that you have all of your
customers divided into categories, you might want to consider selecting a
different promotional item for each category. The high dollar spenders are not
going to be excited about a $3 item while the one time purchaser might be really
OK with it. To decide how to distribute your budget, put a dollar figure with
each level in your category until they total your budget. Give the highest group
the most money and then work down through the other levels.
Step 4 Select promotional items related to your business, organization,
or branding. Given the figures you have estimated for each level of customer,
look for promotional items within that budget range. If you find you can not
give high enough quality to pens to the highest group, with the money you
budgeted that category, then think about either going through and lowering the
other categories. Another option is to decide to only target one or two of the
levels at this time and pick up the other level when the marketing budget has
Step 5 - Give useful and quality driven items. The promotional items you
giveaway will be a reflection of your business integrity so - you want to buy
the highest quality your budget will allow. Giving away fewer items is
better than giving away more and looking like quality is not important to you.