The right promotional product will keep your message in front of your customer. Your message about your business, promotional plan, or incentive plan is now in 3 dimension. It is something the recipient can hold, see, use!
I just found this on one of the promotional sites that I often visit. While I didn't write it, I wish I had. It has some good reminders that we all might benefit from.
In good times, in bad times and in between times, the same rules apply. If you want to do something, you will find a way. If you don’t, you will make excuses.
The future of our industry is not in some new technology or exclusive new product. It’s in the minds of the people. The mentality that holds many people back is due to “elephant thinking.” Elephant
thinking stems from when a baby elephant is strained for the circus.
The baby elephant’s leg is chained to a pole in the ground. The baby elephant wants to get away. He pulls and tugs, but he can’t escape – the chain is too big and the pole is too deep in the ground. So he stops trying. As he grows up, he just assumes he can’t get away. Today, he’s a six-ton elephant. He could sneeze and pull out the chain, but he doesn’t try.
Circus trainers say they can put a piece of string around that six-ton elephant’s leg and he won’t break away. This assumed constraint (string around the ankle) is a belief you have based on past experiences, embedded in your mind at a very early age. Your parents, your siblings, your friends and your environment have all shaped you, along with things you were told you could or could not do. These same constraints are still around in your life today.
We all have invisible walls in our own minds that keep us from getting to our full potential. These walls keep us from seeing problems as opportunities. They keep us from going after what we want because we think we just can’t do it.
The first step is to admit you have a string around your ankle.
Some of us have a three-inch thick steel shackle around our ankle holding us back from some amazing things. This string needs to be broken or you will be old and gray, wondering “what if?”
I see everybody attending all the same classes, the same presentations – we all
have the same need to be motivated by an outside force other than ourselves.
These classes promote “sales techniques” that will increase sales, new “team building” that will revolutionize your workforce, and marketing expertise from self-proclaimed experts that increased an old account by 1,000 percent.
All this info means nothing and does you no good if you are not in the right
It goes in one ear and out the other. You don’t need a new sales or a marketing consultant to help you increase your exposure. You need to sit down and work on yourself. You need to work on the most powerful tool you will ever have the ability to use – your own mind.
The saying “It’s better to have loved and lost than to have never loved at all” has nothing to do with love. It has to do with trying something out and seeing if it will work or not. It’s about taking that opportunity and failing, rather than not taking a chance at all--”What if?”
The first step in getting out of this mindset is to get out of the blame game.
Stop blaming your spouse, your kids, your job, the government, the economy or whatever else people complain about to rationalize why they are not where they want to be. Too many people are in the complain-and-blame mindset, and it’s holding them back from simply taking action and making things happen. Those people who take action on their ideas, whether they fail or succeed, will be so far ahead that everyone else won’t be able to catch up.
By Charley Johnson, President of Pay it Forward Foundation, http://www.pifexperience.org/
1. Physics teacher used an imprinted yoyo in class. He
demonstrates such phenomena as momentum, centrifugal force, gravity, tension,
1. Yoyos are great attention-getters at a trade show, because they are an active, moving item, and will draw people into your booth. You can exchange a yoyo for their business card and you will have added a new prospect to your call back list!
2. Glow in the Dark yoyo adds excitement to a night time event. Imagine trying to do yoyo tricks in the dark!! You can see the yoyo clearly, even on a dark night, and your skills will shine.
1. The organizers of a rodeo offered SPF 30 Sunscreen lotion as a fund raiser for this amateur event. The rodeo was held outdoors in 106 degree July heat, and no cloud cover. The people who used the sunscreen reported that they experienced no sunburn at all during the two day event.
2. A bank held a golf tournament for its business clients, and offered spray sunscreen (SPF 30) as a gift to the players. The players said the spray sunscreen allowed them to keep their hands from getting slippery, and the sun protection was great. With a minimum order size of just 100 units, the bank continues to order custom labeled sunscreens for each outing it holds.
1. Pocket spray sunscreen (SPF 30) is perfect for people who travel. It fits perfectly in a handbag or pocket.
2. Stick sunscreen (SPF 30) is great for quick sun protection without the mess. It will keep nicely in a golf bag or purse,and is odorless and non-greasy.
1. Golf tournament … sun visor as a promotional gift for the players.
2. An Ohio bank gives a sun visor to customers who open a new checking account, decorated with the bank’s two color logo. Used this way, the wearer makes the bank’s logo highly visible.
3. A South Carolina beach resort gives sun visors to each guest, and the guests take them home as a memento of their visit.
4. A radio station in Austin TX used an amethyst visor imprinted in gold metallic in a summer promotion, and the visors were visible all over town.
So you ask... "why post this trivia on a promotional products website'? Well, of course, I will tell you.
Sharks are one of the oldest living creatures in the sea. There is evidence that
the shark species has been around for more than 400 million years. Current
sharks are much smaller than those from dinosaur times. The sharks that lived in
the dino-age were up to 80 feet long, where today's largest shark, the Great
White, grows to lengths of only 25 feet. (So what do they use to define these measurements? Tape measures? Tape measures are a useful item that can relate to many different businesses with great taglines... ex. Banking..."How did our service measure up to your expectations?" ex. Decorating..."We take great measures to creating a room you will love." ex. Contruction..."No matter how you measure it, quality construction is our number one goal."
Watermelon is actually a VEGETABLE! It is from the botanical family
Cucurbitaceae and is most closely related to cucumbers, pumpkins and squash. The
watermelon is composed of 92% water and early explorers often used hollowed out
watermelons as canteens. (Canteens? How about water bottles, bike bottles? With upcoming summer months the perfect item for promotion. Useful.)
The average American eats around 5 1/2 gallons of ice cream a year, more than any other nationality. The
late President Reagan declared July National Ice Cream month. It is also the month the most ice cream is sold.
(Company picnics, family reunions, camps... How about an IceCream Social ? Ice cream scoop giveaway with your favorite ice cream. What a great way to remember the event.)
The first "bathing suits" for women were introduced in the early 1800's. At that time it was still considered
improper for skin to be any color but creamy white. The first "suits" were composed of long sleeved bathing dresses with woolen bloomers underneath to weight the dress down. The only "swimming" a woman did at that time was to jump waves at the edge of the water and dip her feet, and occasionally legs, into the water. (oooh,
how bad would that be? Beach towels, balls, sunglass, cooler bags, folding canvas chairs... can all be personalized with your Event name and or business.)
The first Olympic Games were held in Greece more than two thousand years ago. When the Modern Games were revived in 1896, founder Pierre de Coubertin again chose Athens as the host city. In 2004, the
games returned to their birthplace for a third time. (Sports... school spirit items, shirts, bags, balls, games are the perfect items for imprinting. The items will be used over and over again... season to season! Take advantage of the opportunity.)
THE POWER OF BAGS
In a recent study, the Advertising Specialty Institute (ASI) conducted a national survey of end
buyers to determine the effectiveness of promotional products versus other advertising media.
ASI was interested in determining the motivations, influences, uses and impact promotional
products had on recipients. From this information, ASI was able to formulate the “cost-perimpression”
promotional products have over more traditional media such as prime time TV, cable TV, national magazines and newspapers.
The study’s results highlighted some very favorable findings for the effectiveness of BAGS as an advertising vehicle. Here are some of those highlights for you:
In The Bag!: Bags were reported to be one of the most frequently-used promotional
products, nearly 6 times per month – even more than shirts or caps.
Very Impressionable: Bags made the highest number of marketing “impressions”
during their use, approximately 1,084 per month. This was more than twice the number for caps or writing instruments, and 3 times number of impressions made by shirts.
Staying Power: Even more remarkable, bags were kept a long time, nearly 7 months. That’s more than 7,200 marketing impacts over the life of the bag!
User - Friendly: 88% said their reason for keeping a bag was because it was considered “useful”. The second most cited reason was its “attractiveness”.
Total Recall: 82% of recipients said they could clearly identify the advertiser who gave them the bag and 45% said they now had a “more favorable” impression of the advertiser. Best of all, 59% reported doing business with the advertiser after receiving the bag!
Highly Cost Effective: The overall “cost-per-impression” for bags averages only $0.001. That’s less expensive than traditional media such as prime time TV ($0.018),cable TV ($0.005) or national magazines ($0.045). When measured against other promotional product categories, bags scored equally as well. Bags have a lower costper-
impression than calendars ($0.003), drinkware ($0.004), shirts ($0.005) and business accessories ($0.008).
All of this points to something we’ve known all along: that bags are functional, mobile and valuable -- making them extremely effective marketing and branding vehicles. Companies who use bags to promote their business get a better return on their advertising investment and greater exposure and impact for their message.
I recently read this information on one of my vendors websites... I thought my customers might want to know some facts about Non-Woven Totes:
What You Need To Know
In recent years, non-woven polypropylene totes have grown to become one of the industry’s fastest
selling product lines. Indeed, as one of the hottest products available, you can find many different
types of totes and silhouettes using this material.
In finding the best tote options for your customers, there is actually quite a lot to know about
polypropylene – how it’s made, its physical characteristics, imprinting capabilities and ecocharacteristics
– just to name a few. And indeed there can be vast differences in the many polypropylene totes available to you.
So how do you make sense of it all? We offer this white paper as a closer look at the key dynamics of
non-woven totes, plus we provide some helpful hints in sourcing, comparing and selling non-woven
totes to your customers. We close with a synopsis of our own strategic approach regarding each of the
topics discussed here.
What Is Polypropylene?
Simply put, polypropylene is a form of plastic. It’s available in a wide variety of forms but is essentially
a flexible resin polymer. While the formal chemical name for the material is polypropylene, the
generic layman’s term is “non-woven” simply because it’s really a large sheet of plastic and not a
woven fabric. The material has been debossed to give it the appearance of woven cloth, yet it is really
a non-woven material.
How It’s Made
Making polypropylene involves a process called “extrusion”. Small polypropylene pellets are injected
into an extrusion machine and mixed with color concentrate. As the material moves through the
extruder, it goes through several chemical and heat processes. At the end, the result is a wide, flat
material which gets debossed to give it a cloth look. The material is then spooled onto large rolls.
Measuring Its Weight – What is GSM?
The primary market measurement for non-woven totes is GSM, or grams per square meter. GSM
measures the weight and density of the polypropylene material. The higher the GSM, the higher the
density and the stronger and more durable the material.
Most totes in our industry measure between 70 and 100GSM. The weight chosen is determined by the
size and intended use of the tote. There is a marked quality difference between these two ends of the
weight spectrum and you would easily be able to feel the difference between the two. It’s important
to note that the density of material is directly related to the quality and durability of the tote. In
general, an 80 GSM tote will not be considered as strong or as durable as a tote constructed of
While GSM is a measure of density, it is not a measure of the quality of the polypropylene itself. The
actual quality of the material is determined by the quality and content of the raw polypropylene resin used.