The right promotional product will keep your message in front of your customer. Your message about your business, promotional plan, or incentive plan is now in 3 dimension. It is something the recipient can hold, see, use!
I recently read this and thought I would pass it along... As the new year starts, it always good to stop and evaluate where you are and where you are going.
7-Step Easy Marketing Strategy Process Having a strong marketing strategy process
in place helps to ensure that your marketing activities remain aligned with your
business goals, maximizing the business return from your marketing efforts.
I follow a 7-step process for developing and aligning marketing strategy.
These steps are easy to follow, and form a logical sequence from thinking about
the needs of your target customer to defining and executing your marketing
activities. These are the seven steps you should follow to create and execute a
winning marketing strategy:
Step 1: Understand Your Target Customer
Develop a clear picture of your target customer using market research and
analysis. Understand their pain points and the benefits of your solution.
Step 2: Research Your Target Market
Some basic market research should allow you to find market data such as total
available market, market growth (historical numbers and projections), market
Step 3: Analyze Your Competition & Define Your USP
Ask yourself what other choices your target customers have to solve their
pain point. Research and assess the strengths and weaknesses of each. Use the
competitive analysis to identify what is unique about your product or service
and define your unique selling proposition (USP).
Step 4: Research Distribution Channels
What is the best way to deliver your product or service to your target
customers? This will impact your sales strategy and your financials, as well as
your marketing mix.
Step 5: Define Your Marketing Mix
Defining your marketing mix means four key aspects (the four P’s) of your
solution: Product, Price, Place and Promotion. Once you have defined the
marketing mix, you will have marketing activities that you can execute to
deliver real business results.
Step 6: Analyze the Budget & Effectiveness of Your Marketing
Put together your marketing budget and evaluate the marketing ROI, customer
acquisition costs, etc. This data will be used in the final step, Step 7, to
reassess and refine your marketing on an ongoing basis.
Step 7: Constantly Review & Revise Your Marketing
It is important to continuously evaluate the effectiveness of your marketing
strategy, and revise or extend as needed.
I just found this on one of the promotional sites that I often visit. While I didn't write it, I wish I had. It has some good reminders that we all might benefit from.
In good times, in bad times and in between times, the same rules apply. If you want to do something, you will find a way. If you don’t, you will make excuses.
The future of our industry is not in some new technology or exclusive new product. It’s in the minds of the people. The mentality that holds many people back is due to “elephant thinking.” Elephant
thinking stems from when a baby elephant is strained for the circus.
The baby elephant’s leg is chained to a pole in the ground. The baby elephant wants to get away. He pulls and tugs, but he can’t escape – the chain is too big and the pole is too deep in the ground. So he stops trying. As he grows up, he just assumes he can’t get away. Today, he’s a six-ton elephant. He could sneeze and pull out the chain, but he doesn’t try.
Circus trainers say they can put a piece of string around that six-ton elephant’s leg and he won’t break away. This assumed constraint (string around the ankle) is a belief you have based on past experiences, embedded in your mind at a very early age. Your parents, your siblings, your friends and your environment have all shaped you, along with things you were told you could or could not do. These same constraints are still around in your life today.
We all have invisible walls in our own minds that keep us from getting to our full potential. These walls keep us from seeing problems as opportunities. They keep us from going after what we want because we think we just can’t do it.
The first step is to admit you have a string around your ankle.
Some of us have a three-inch thick steel shackle around our ankle holding us back from some amazing things. This string needs to be broken or you will be old and gray, wondering “what if?”
I see everybody attending all the same classes, the same presentations – we all
have the same need to be motivated by an outside force other than ourselves.
These classes promote “sales techniques” that will increase sales, new “team building” that will revolutionize your workforce, and marketing expertise from self-proclaimed experts that increased an old account by 1,000 percent.
All this info means nothing and does you no good if you are not in the right
It goes in one ear and out the other. You don’t need a new sales or a marketing consultant to help you increase your exposure. You need to sit down and work on yourself. You need to work on the most powerful tool you will ever have the ability to use – your own mind.
The saying “It’s better to have loved and lost than to have never loved at all” has nothing to do with love. It has to do with trying something out and seeing if it will work or not. It’s about taking that opportunity and failing, rather than not taking a chance at all--”What if?”
The first step in getting out of this mindset is to get out of the blame game.
Stop blaming your spouse, your kids, your job, the government, the economy or whatever else people complain about to rationalize why they are not where they want to be. Too many people are in the complain-and-blame mindset, and it’s holding them back from simply taking action and making things happen. Those people who take action on their ideas, whether they fail or succeed, will be so far ahead that everyone else won’t be able to catch up.
By Charley Johnson, President of Pay it Forward Foundation, http://www.pifexperience.org/
Did you know?
Advertising specialties (promotional products) are less expensive per impression than most other marketing media.
Did you know?
It is easy to track your ROI (return on investment) with promotional products is significantly higher and the cost of impression is significantly lower than many other forms of advertising.
Did you know?
In a survey in the U.S., 83% indicated that they could identify the advertisier on the promotional items they receive. Now, that is the name of the game. Then as a follow up to this survey, 60% of U.S. respondents indicated that they have done business with the advertiser after receiving the promotional item. Wow !
Did you know?
After receiving a useful, quality driven promotional item, the recipient has a more favorable impression of the sponsor. Why? they find value in the item each time it is used. Positive impressions are what makes buying decisions happen.
Check back next week to find out which items have the highest impression rate !!!!!