To get you thinking outside the gift box, here are the next 2 months of holidays to consider--plus creative ideas for using less traditional holidays to grab your customers' attention.
Valentine's Day is a bonanza for restaurateurs and jewelers, but other entrepreneurs also can use the day to tell customers they're appreciated. Show your company's love by sending letters with special rewards, such as money off a purchase, to your best customers or clients. Rewards at this holiday, rather than just at the more traditional times of year, will grab attention and be appreciated.
Also in February are Groundhog Day, Mardi Gras and Presidents Day. Want to be inventive? A professional services firm could enhance its client relations (and loosen an otherwise stiff image) by throwing a Mardi Gras-themed party, while an air conditioning and heating contractor could send a direct mail piece using Groundhog Day as a hook, offering customers a special discount on heating maintenance services to help them get through six more weeks of winter.
The two biggest holidays on my calendar in March are St. Patrick's Day and my birthday. Granted, my birthday may not be of any interest to your customers, but they'll definitely enjoy being appreciated on their own birthdays. Include a field in your customer database for birth dates, and depending on your type of business, send a gift, card or reward.
As for St. Patrick's Day, there are many fun tie-ins--from the color green to the luck of the Irish--you can develop into marketing hooks. And the first day of spring is March 21. Traditionally, this is the kick-off for major spring retail promotions.